WESTCHESTER WEEKLY DESK
Local Talent Rocks On, And a Label Taps In
Brian Wise | The New York Times | Nov. 27, 2005
Last year, Al Cattabiani, a Dobbs Ferry entrepreneur and amateur
guitarist, had an idea for a business that drew on his lifelong passion
for music: a record label to provide an outlet for his work and that of
other local musicians.
Calling his new label Garagista Music, after the Italian slang term for
a vintner who makes wine in a garage, Mr. Cattabiani, 47, put out a call
for submissions last February in local newspapers, on Web sites and by
word of mouth.
Within six months, Mr. Cattabiani, who plays guitar in a band called
Daddy-O, had received few dozen recordings from bands and solo artists.
He narrowed the submissions to 20 musicians from the river towns,
including Yonkers, Irvington, Dobbs Ferry, Tarrytown and
Hastings-on-Hudson. Part of Mr. Cattabiani's goal for Garagista music
is to tap into a community spirit in the Hudson River Valley through the
musicians who live there. He said he believed a CD could serve as kind
of community keepsake.
"These being difficult and uneasy times, people in troubled times look
to their communities for reassurance," he said. "Zeitgeist-wise, this
was a good moment to do something."
The first two CD's to be issued were "Rivertown Voices," a compilation
featuring jazz and cabaret standards, and "Rivertown Rock," a collection
of folk, rock and blues songs. The CD's were released earlier this
month and are being distributed at places like coffee shops, grocery
stores and hardware stores. They are available at online retailers like
Amazon.com as well as at Garagistamusic.com.
Many of Garagista Music's contributors are active in various musical
groups in the region. Matt Turk, a guitarist, singer and songwriter
from Hastings-on-Hudson, is active with Tribes Hill, an organization of
singer-songwriters from the lower Hudson Valley concerned with the
environment. He learned about Mr. Cattabiani's label through some
employees at his local post office.
"I've become friendly with the guys at the post office, who are all
really into music," he said. "Two of the workers had found this posting
on the Internet for Rivertown artists and they suggested I send my stuff
to them."
Mr. Turk sent Mr. Cattabiani his self-released CD, from which two songs
were selected for the "Rivertown Rock" compilation: a funk-rock song
called "Broadway" and the roots-and-reggae tinged "Bette Says." Mr.
Turk says the label can help show the vitality of the region's folk and
roots-rock scene and showcase artists who may be overlooked by major
labels.
Nicole Pasternak, a jazz vocalist, and Ralph Lalama, a tenor
saxophonist, a couple from Dobbs Ferry who are featured on two tracks on
"Rivertown Voices," met Mr. Cattabiani through a mutual friend. Mr.
Lalama is a member of the Village Vanguard Jazz Orchestra, and his own
quartet often plays in Manhattan. Ms. Pasternak sings in jazz clubs
throughout the region.
"I like the grass roots idea behind it," she said of the label. "I like
the fact that the label is building something from the ground up - as
opposed to artists who are constantly knocking on doors to get
attention."
Next month, Garagista Music will release "In a Word," a CD by Ms.
Pasternak and Mr. Lalama, the first non-compilation disc on the label.
Not every song on the label is so freshly minted. Andy Bart, a
guitarist and a songwriter who owns The Elegant Poster, an art and frame
store in Dobbs Ferry, recorded his song "Letter from London" 15 years
ago. Although the original master tapes were lost, he had a cassette
tape of the song, which was made into a re-mastered CD. The song
suggests 1970's folk-rock and has a warm analog sound.
"I grew up in the Beatles era," Mr. Bart said. "To me it's all about
having a good song. I was very pleased with it all those years ago and
I'm still very proud of it."
Scott Freiman, a business partner in Garagista Music and an owner of
Second Act Studios in Irvington, where three of the songs on the label
were recorded, says musicians in Westchester tend to be more mature and
less ego-driven than those in New York City.
"They've had families, they've done the garage band thing," he said.
"Now, they may be doing it still seriously but with a little more
hindsight and more control."
With his experience in film and media distribution, Mr. Cattabiani says
promoting the label will come naturally for him. In the 1980's, he ran
a company that created PBS Home Video. In 1993, he was one of the
founders of Wellspring Media, a distributor of foreign, documentary and
arthouse films. After selling the company in 2004, he formed 1409
Entertainment, a film production and development company based in Dobbs
Ferry.
Mr. Cattabiani said he intended to license songs from Garagista Music to
films, commercials, and television. He said he would also like to make
songs available as cellphone ring tones, widely considered a major
frontier in music distribution. For now, he sees Hear Music, the label
whose compilation CD's are sold nationally in Starbucks, as a model for
Garagista Music.
"The way Starbucks built a non-traditional distribution model and made
the music a lifestyle item in addition to being about music, is very
informative," he said, noting that he planned to have countertop
displays in 25-30 local stores by early December. "That's what we're
trying to do: position Garagista as part of a community's lifestyle."